You Are a Brand,
& You Are Your Best

Representative

Inspiring and empowering young people to connect the dots of their life and habits to whom they want to be and the goals they want to accomplish.

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“You must value yourself and your brand before anyone else will!”

Welcome to

At My Brand, we believe every student has the potential to be extraordinary. Our mission is to inspire and empower students—from middle school to college—to see themselves as a brand.

Through personalized guidance and actionable strategies, we help students connect the dots between their daily habits, personal dentity, and the aspirations they aim to achieve. Whether you’re striving to unlock your full potential, define your goals, or make a lasting impact, My Brand is here to guide you every step of the way.

Discover how your story, skills, and strengths can become the foundation of a thriving personal brand. Let’s build your future together.

Meet Coach Lawrence

Helping, coaching, teaching, counseling, mentoring, and empowering young people to become the best version of themselves isn’t just what Coach Lawrence Williams, II does—it’s who he is.

Born in Atlanta, GA, and raised in Decatur, GA, Lawrence Williams, II—affectionately known as Coach Lawrence—is a dedicated husband to Kenitra Williams and a proud father to three amazing children: Jahayla, Lawrence III, and Kason.

Coach Lawrence earned his undergraduate degree in business management from Alabama A&M University, where he also became a member of Kappa Alpha Psi Iraternity, Inc. He went on to obtain a master’s in practical theology from Columbia Theological Seminary, as well as an anger management & conflict resolution specialist certification from High Impact Training & Counseling, Inc.

What started as an after-school club at Elkins Pointe Middle School soon evolved into something much bigger. Coach Lawrence founded My Brand, a class designed to help young men grow not only as students, but as leaders in their families and communities. From 2016 to 2018, this initiative impacted over 100 students, laying the foundation for what My Brand has become today.

With over 20 years of experience in education across Fulton, Gwinnett, and Dekalb County School Systems, Coach Lawrence has also volunteered with organizations like Fellowship of Christian Athletes (FCA) and NG3, coached multiple youth and high school sports, and led character and leadership programs for athletic teams across Metro Atlanta. Additionally, he has mentored and life-coached student-athletes at all levels and has served as the Student and Young Adult Pastor at New Mercies Christian Church in Lilburn, GA.

Coach Lawrence’s mission is to take My Brand beyond the classroom and into schools, colleges, communities, teams, and homes—empowering young men and women to leave a lasting impact. His goal is to equip them with the tools to create meaningful change, ensuring that the footprints they leave behind inspire those who follow.

Spoken Places:

What We Do

Film Session (Course Book)

Film Session with Coach Lawrence is an opportunity for your students to have someone guide them through the film sessions for their lives. Each session will cover a different opponent, go over the mistakes we all make, and create a game plan to have the desired success for their lives.

Opponents like fear, lack of effort, our choices, and the people to whom we are connected. Film Session is an aspect of sports that we must take into our own lives. Having the opportunity to look over our lives, make corrections, and prepare for the opponent that we will face.

All preorders come with a signed copy by Coach Lawrence and thank you gifts!

Preorder Now

Orders for schools, athletic programs, youth organizations, or orders of 10 or more please email connect@itsmybrand.org

Life Coaching/Counseling for Student-Athletes

Coach Lawrence is a dedicated life coach and counselor with My Brand, specializing in guiding student-athletes toward success both on and off the field. With a passion for personal development and a deep understanding of the unique challenges that student-athletes face, Coach Lawrence helps them build strong habits, set meaningful goals, and cultivate a mindset for excellence.

Through My Brand, Coach Lawrence provides personalized coaching that empowers student-athletes to recognize their potential and align their daily routines with their aspirations. Whether it’s navigating academic pressures, managing time effectively, or developing leadership skills, his guidance helps students create a balanced approach to their athletic, academic, and personal lives.

Coach Lawrence also supports student-athletes in handling failure and disappointment, both on and off the field. He provides strategies to cope with setbacks, build resilience, and learn from challenges. Additionally, he helps student manage the mental and emotional aspects of recovering from injuries, ensuring they maintain a strong and positive mindset during the healing process.

By fostering self-awareness, discipline, and resilience, Coach Lawrence equips student-athletes with the tools they need to thrive in sports and beyond. His mission is to ensure that every student he works with not only reaches their athletic goals but also gains the confidence and skills necessary for lifelong success.

In-person and virtual options are available

Character/Leadership Coaching for Athletic Programs: Building Champions On and Off the Field and Courts

At My Brand, we believe that true success isn’t just about winning games—it’s about developing strong character and leadership skills that last a lifetime. That’s where Coach Lawrence comes in.

As a character and leadership coach for athletic programs, Coach Lawrence works with student-athletes to help them recognize their personal brand, strengthen their mindset, and develop the habits needed to excel in sports, school, and life. Through interactive workshops, real-life applications, and engaging discussions, athletes learn how to lead with integrity, build confidence, and create a winning culture within their teams.

With My Brand’s approach, student-athletes don’t just train for competition—they prepare for life beyond the game. Whether on the field, in the classroom, or in their communities, Coach Lawrence empowers them to take ownership of their future and lead with purpose.

Because at My Brand, your habits shape your future—so let’s build the right foundation, together

In-person and virtual options are available

Book Coach Lawrence & My Brand For Your Next Event!

Looking for an engaging and impactful speaker for your organization, athletic program, school, or conference? Coach Lawrence, founder of My Brand, is available for speaking engagements!

With a passion for inspiring and empowering students (middle school through college), Coach Lawrence helps young people recognize the power of their personal brand—connecting their habits, choices, and mindset to their aspirations and goals.

Whether you’re hosting a leadership workshop, student success seminar, or team development session, Coach Lawrence delivers motivational, relatable, and action-driven presentations that leave a lasting impact.

Who Can Book?

Middle school, high school, college

Athletic programs & teams

Youth organizations, churches, & nonprofits

Conferences & student events

Any group dedicated to student and young adult growth and success!

Now booking! Secure your date today!
For inquiries and availability, contact connect@itsmybrand.org or book Coach Lawrence.

Let’s empower the next generation—one brand at a time!

Time Out with Coach Lawrence

Catch the latest episodes of time out on our YouTube channel @1youareabrand.

Time outs are normally reserved for athletic events. It’s a quick opportunity for the coach to gather their team, quickly give instructions, reorganize a plan, or just encourage and motivate them in the midst of adversity. That’s the purpose of the time out with Coach Lawrence. He’s giving everyone a time out. It’s a show built for students in middle school – college, and anyone who is connected to the molding and shaping of those students. Individuals like parents, educators, coaches, and those alike. Coach Lawrence will cover everything from our education system, topics surrounding student-athletes, mental and emotional health, parenting, faith, and even the hard stuff that nobody wants to dive into. There are going to be moments you don’t want to miss! Be sure to tune into time out with Coach Lawrence on the My Brand YouTube channel!

Follow us:
@1youareabrand

Email: connect@itsmybrand.org

Our Clients' Thoughts

Coach Lawrence has great energy. His inspirational words reminded me that I am exactly where I am meant to be. He helped us to have a refreshing start to the new school year!

Jessica West
Pharr Elementary School, Snellville, GA

My Brand is a company that not only gives back to the youth but empowers a whole generation to lead by example!! Those words motivated these young gentleman to believe in their self! We look forward to hiring My Brand again to inspire our players to be great & to motivate them to use sports in everyday life skills!!!

Sam King
Keep On United Inc., Snellville, GA

Coach Lawrence inspired and motivated our youth with a clear and dynamic message. He also is such a positive example. It was a pleasure having him, and we look forward to having him again.

Dr. Brenda Salter
Restoration International Ministries, Lithonia, GA

Coach Lawrence is the guy you want to speak to your team or organization. His message is so relevant for our young people today. He brings a smile and fantastic energy. Grateful for him!

Katie Mehlhorn, Peer Leaders
Parkview High School, Lilburn, GA

Thank you Coach Lawrence for coming out and pouring into our scholars. You gave a level of inspiration and hope that will help them on their life journey. We were honored to have you speak with them about what it will take for them to reach their goals and success in life. You did an amazing job connecting, and building with the youth. Thanks. Greatly appreciated.

Johnny Taylor, 3DE Director, School Leadership
Parkview High School, Lilburn, GA

I had the pleasure of working with Coach Williams when he launched My Brand with male student in our school. He continues to invest in youth. I remain impressed with his dedication to helping young men and women succeed.

Amy Cross, LCSW
Roswell, GA

Elkins point middle school was very fortunate to be one of the first schools that benefited from mr. Williams and his program, My Brand. He acted as a role model to the young men in the school. He taught them how to present themselves in a way that showed purpose and character…

Beverly Brown, PHD, Prinicpal
Elkins Pointe Middle School, Roswell, GA

Lawrence did a great job of presenting during our summer camp in july, 2021. He was passionate and the student were engaged. He also provided some great pointers for student on how to be successful both at school and home.

James Rayford, Director of Academic Support
Gwinnett County Public Schools, Suwanee, GA

Coach Lawrence was a tremendous hit at our youth achievement luncheon, inspiring young men and their families to stay focused on their goals. He and his team were easy to work with and made the event extra special. This was our second time working with coach, and we look forward to doing so again!

Ronald Skeete
100 Black Men of North Metro Atlanta

Coach Lawrence has been a pivotal force in our all pro dad chapter, making a lasting impact as our inaugural guest speaker. His inspiring character lesson, infectious enthusiasm, and genuine passion for our community consistently uplift and energize everyone involved. We always look forward to his engaging contributions.

Kelli Sheffiled
Knight Elementary School

Book Coach Lawrence

Thank you for choosing Coach Lawrence with My Brand! We are excited about the opportunity to help your students connect the dots of their life and habits to who they desire to be and their goals.

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