You Are a

BRAND, and you
are your best Representative


and Empowering

Inspiring and Empowering young people to connect the dots of their life and habits to
whom they want to be and the goals they want to accomplish.



According to our dictionaries a “BRAND” is the name given to a specific product or service from a specific source.


According to an article in Forbes Magazine from 2011, the question was raised, “What is a BRAND, anyway”? What they came up with is that your “BRAND” is what your prospect thinks of when he or she hears your name.

It is everything the public thinks it knows about your name. Your brand name exists objectively; people can see it. It is fixed. But your brand exists only in someone’s mind.

What if we could get our young men and women to see themselves through the lens of a BRAND? What if they realized that they are a “BRAND”? What if they realized that everything they do, say, and even the people in their inner circle are a representation of who they are.

You must value your

BRAND before
anyone else will!

Contact My BRAND today to Book Coach Lawrence
for your school, college, youth event, team,
or conference

Coach Lawrence

Our Clients' Thoughts About
Coach Lawrence

Beverly Brown, PhD, Principal
Elkins Pointe Middle School
Roswell, Ga

Mr. Williams gives students tangible habits that help them recognize and pursue goals- encouraging them not to give up on their dreams regardless of their current circumstances. Teaching habits and mindsets that can alter the course of struggling students, putting them on a path to personal success.

Amy Cross, LCSW,
Roswell, GA

I had the pleasure of working with Coach Williams when he launched My Brand with male students in our school. He continues to invest in youth. I remain impressed with his dedication to helping young men and women succeed.

Dr. Lesia Griffin,
Roswell, GA

As a Graduation Coach, I worked closely with mentors and programs that supported at risk students. Lawrence changed the mindset of many of these students just by knowing that he believed in them and wanted them to succeed.

George Pridgett,
Alpharetta, GA

I was a student of Mr. Williams back in 2016-17 during my 8th grade year at Elkins Pointe Middle School. Mr. Williams helped develop me as a young man and I’m forever grateful for that.

Roshonda, Youth Pastor
New Mercies Christian Church
Lilburn, Ga

Lawrence really has a heart for youth. He is very passionate about helping them reach their goals and become everything that they were created to be. I always know my students are in good hands with him!!

Javier Castillo, Student
Independence High School
Roswell, GA

My experience with Coach was good because he taught me how to get through the worst of times and to push through no matter what. He also taught me how to appreciate everything I have.

Javier Muñoz, Character Coach
NG3 - Parkview High School
Lilburn, Ga

Lawrence is an excellent communicator and always brings great energy, strong content, and is very engaging. We love having him speak to our team and would recommend him to anyone that would ask.

Beverly Brown, PhD, Prinicpal
Elkins Pointe Middle School
Roswell, GA

Elkins Point Middle School was very fortunate to be one of the first schools that benefited from Mr. Williams and his program, My Brand. He acted as a role model to the young men in the school. He taught them how to present themselves in a way that showed purpose and character...

James Rayford, Director of Academic Support
Gwinnett County Public Schools
Suwanee, GA

Lawrence did a great job of presenting during our summer camp in July, 2021. He was passionate and the students were engaged. He also provided some great pointers for students on how to be successful both at school and home.

PUSH Mondays

Push Mondays
Join Coach Lawrence for PUSH Monday every 1st and 3rd Monday during the school year!

A great opportunity for your students to be inspired and empowered. You can watch and share via our social media platforms.

Or click the on link to watch and subscribe to our YouTube Channel!